Korea Eats

Waffle It Up (와플잇업)

와플잇업

10.7
★★★★★ 4.6 (467 reviews)
Cuisine
Dessert (디저트 전문 레스토랑)
District
Seodaemun (서대문구) , Seoul
Address
Seoul Seodaemun-gu Ihwayeodae3-gil 42-19

Quick read

Why go
200m from Sinchon Station.
Best for
Coffee, dessert, and a slower break
Visit tip
Expect possible waits during weekends or peak meal times.

Map

Check hours and routes before you go.

200m from Sinchon Station. Waffle It Up occupies a quiet alley near Ewha Womans University in Seodaemun-gu, Seoul, easy to walk past but surprisingly spacious once inside. Seating extends across two floors, with a clear division between a quiet zone designed for studying or solo work and a conversation-friendly area where group chatter is welcome. Each seat has its power outlet location marked, and portable battery packs are available to borrow, reflecting a genuine commitment to guest convenience. The signature waffles feature layered, croffle-style edges that shatter with a satisfying crunch, coated in syrup that intensifies the sweetness without making them soggy. The base order includes two waffle pieces, with options to add gelato, whipped cream, or fruit. The recommended set for two to three guests delivers four waffles, two scoops of gelato, and fresh fruit. The gelato is dense and richly flavored, with the lemon cream cheese variety leaning creamy and smooth rather than sharply citric. Fresh fruit garnish counterbalances the overall sweetness and prevents the richness from becoming cloying. Among the beverages, the fresh strawberry milk comes loaded with both strawberry syrup and whole strawberry pieces. The menu overall tilts sweet, and the coffee, while producing decent latte foam, draws some criticism for the freshness of the beans. Weekends see queues forming after 1 p.m., so arriving before 12:30 is advisable. The cafe draws a notable proportion of international visitors.

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