HOSUNSENG Jeon 호선생전 HOSUNSENG

100m from Jongno 5-ga Station. HOSUNSENG Jeon is a modern Korean pancake (jeon) restaurant and traditional liquor bar at Jongno 32-gil in Jongno-gu, Seoul, located inside Gwangjang Market. Unlike the lively, weathered stalls that define the market's character, this establishment operates with a clean interior, modern design sensibility, and its own restroom, making it the go-to option for visitors who want to experience traditional market cuisine in a comfortable, hygienic setting. The signature Hampyeong-style yukhoe is impeccably fresh, earning the restaurant a reputation as one of the market's best raw beef destinations. The yukjeon wang-gimmari, a king-sized seaweed roll incorporated with beef jeon and deep-fried to a satisfying crunch, is an original creation found only here, and it has become the dish most consistently ordered alongside the yukhoe. Traditional items like bindaetteok have been given a contemporary twist, and the bol-katsu provides another crispy drinking-food option. The true differentiator, however, is the traditional liquor program. The restaurant curates over 250 varieties of Korean traditional alcohol sourced from roughly 800 breweries nationwide, housed in a walk-in refrigerated storage room that guests are invited to enter, browse, and select from directly. Both makgeolli and soju can be ordered by the glass, enabling a tasting-flight approach without committing to full bottles, and guests even choose the drinking vessel that suits their selection. Staff provide knowledgeable guidance through the liquor options without being pushy. The Gwangjang Market location naturally attracts a high proportion of international visitors, and the restaurant accommodates this with merchandise sales and takeaway packaging for popular menu items. Weekday evenings tend to offer walk-in availability, while weekends and pleasant weather days can generate a wait. For anyone with an interest in Korean traditional spirits, this is an essential stop, and it functions equally well as a destination for a second round of drinks.