Baekrihyang 백리향

Baekrihyang is a baekban (Korean set meal) restaurant in Jocheon-eup, Jeju-si, that has been in continuous operation for over a decade. Situated along the road leading to Hamdeok Beach, its location fits naturally into an eastern Jeju sightseeing itinerary. The menu centers on three set meal options: grilled mackerel, grilled hairtail (galchi), and grilled okdom (red tilefish). Every set meal comes with a complimentary portion of Jeju black pork jeyuk-bokkeum (stir-fried pork). Side dishes are served buffet-style from a self-service bar, with options including lettuce wraps, cucumber salad, and squid jeotgal (fermented squid), all available for unlimited refills. The hairtail is grilled to a crisp exterior while maintaining moist flesh inside, and the mackerel delivers a reliably satisfying flavor rooted in solid fundamentals. Adding the doenjang-jjigae (fermented soybean paste stew) is recommended, it is prepared with house-made doenjang, producing a deep, savory taste that avoids excessive saltiness and pairs well with the grilled fish. Pricing stands at 10,000 won for the mackerel set and 16,000 won for the hairtail set, which represents considerable value given Jeju's higher cost of living. The cooking style minimizes artificial seasoning, leaning toward a homestyle approach, and the banchan consistently receives praise for its clean, honest flavors. The owner maintains a quiet, unobtrusive hospitality, attentive without hovering, which creates a comfortable dining atmosphere. Solo diners are welcomed, though seating for one may be difficult during the peak lunch window (11 AM to 1 PM) depending on table availability. The restaurant has established itself as a go-to destination for Jeju residents craving home-cooked comfort food. Despite the aging building, the interior is kept clean and well-maintained. A small parking area behind the restaurant accommodates roughly three vehicles, and the adjacent Nonghyup (agricultural cooperative) parking lot is also available.