- Cuisine
- Brunch (브런치 식당)
- Address
- Seoul Jongno-gu Hyojaro7-gil 23
As Like is a well-known brunch cafe in the Seochon neighborhood of Jongno-gu, Seoul, about a five-minute walk from Gyeongbokgung Station Exit 3. Situated among the alleys where traditional hanok houses meet early modern architecture, the cafe is ideally placed for a meal before or after visiting Gyeongbokgung Palace. It opens early in the morning, making it a particularly useful option for visitors seeking breakfast in the Seochon area. The signature king prawn and avocado open sandwich features a generous composition of scrambled eggs, guacamole, sour cream, potatoes, sun-dried tomatoes, mushrooms, green beans, and arugula, with the firm texture of the prawns standing out. The sweet potato soup has a smooth texture without being overly sweet, earning favorable reviews. Ciabatta sandwiches and various salad options are prepared with fresh ingredients and consistently well-received. Seasonal limited menus appear throughout the year, during fig season, the fig sandwich surprises diners with its unexpected but successful flavor combination. Protein add-ons such as beef allow guests to build a more substantial meal. Tables are spaced generously apart, facilitating comfortable conversation, and the overall interior maintains a clean, bright aesthetic that creates a relaxed dining atmosphere. Coffee quality has also received positive marks, making it a fitting accompaniment to the food. Even on weekday lunchtimes, most seats fill up quickly, so those seeking a quieter experience should consider arriving during the early morning hours.
Quick read
- Why go
- As Like is a well-known brunch cafe in the Seochon neighborhood of Jongno-gu, Seoul, about a five-minute walk from Gyeongbokgung Station Exit 3.
- Best for
- Dates
- Plan before you go
- 334 Google Maps reviews make this a useful shortlist pick.
What to order
- Start with
- 왕새우 아보카도 오픈 샌드위치
- Then consider
- 고구마 스프
Dataset context
How this listing compares
- Within this cuisine
- #28 of 29 by the published comparison signal
- Brunch
- Within this area
- #238 of 259 by the published comparison signal
- Jongno
- Review depth
- 1.0× the cuisine median (median 336)
Analysis generated 2026-07-30 from 4,138 Korea Eats records. Ratings and review counts can change. This is not a personal review or quality guarantee. Check current details on the linked map.
Choose your next step
More in this district
Tosokchon Samgyetang
토속촌 삼계탕
Jin Ok-hwa Halmae Wonjo Dak Hanmari
진옥화할매원조닭한마리
Pizzeriao Daehakro Bonjeom
핏제리아오 대학로본점
Onion Anguk
어니언 안국점
Jinjung Uyukmyeongwan Bonjeom
진중 우육면관 본점
Mido Galbi
미도갈비