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Lawry's The Prime Rib is the Seoul outpost of the iconic Las Vegas-born prime rib and steakhouse, located on the third floor of GT Tower on Seocho-daero in Seocho-gu. The most striking element of the dining experience is the tableside carving service, where a chef slices meat from a massive roast on a gleaming silver cart to the guest's preferred thickness. The prime rib follows a distinct cooking method that sets it apart from conventional steaks, and ordering at medium-rare produces the best result — moist, tender, and richly flavored. Cut options range from the California cut to the Lawry cut and Gangnam cut in various sizes. First-time visitors are advised to start with the 280g or 180g set paired with sides, as the 450g portion can prove overwhelming even for large appetites. Portion guidance from servers should be taken with caution, as many guests have found their recommendations lead to over-ordering. The weekday lunch course with salad bar represents the strongest value proposition, featuring over twenty items including salmon along with dessert, fruit, and coffee. The salad bar alone can fill a diner before the main arrives, so pacing is important. The dining room channels a classic American banquet hall aesthetic with vintage furnishings. A private room overlooking Seocho-ro is available, making the restaurant well suited for family celebrations and year-end gatherings, though the atmosphere leans more toward relaxed occasions than formal business settings. Staffing quality shows some variation in experience levels among servers. Pricing sits firmly in the premium range, but the weekday lunch offers an accessible entry point to the prime rib experience. Guests expecting a traditional steakhouse cut may find the prime rib's distinct roasting method different from what they are accustomed to, so approaching the restaurant on its own terms yields the most satisfying experience.