Haenam Sweet Potato Bread Financier 해남고구마빵 피낭시에

Haenam Sweet Potato Bread Financier is a specialty bakery in Haenam-eup, Haenam-gun, Jeonnam, built around locally grown Haenam sweet potatoes. The signature bread is shaped like a purple sweet potato - the outside is chewy like chapssaltteok (glutinous rice cake), and the inside is filled with mashed pumpkin sweet potato. It tastes best fresh and warm, with a crispy bottom that adds a satisfying crunch like the base of an ice cream cone. The goguma-isshu (sweet potato cream puff) and sweet potato tart are also popular, while the goguma latte is smooth without being overly sweet. Featured on the TV show Life of a Master, the bakery's appeal lies in healthy baked goods made with regional produce. As a top souvenir choice, the signature bread sells out quickly after opening, so early visits are advised. Parking is available at a nearby public lot since the bakery is in the market area.